The Business of Medicine: Hospital-Based, Academic, Private Practice – Learning How To Succeed (2021 Annual Meeting)-The Business of Medicine: Hospital-Based, Academic, Private Practice

The Business of Medicine: Hospital-Based, Academic, Private Practice - Learning How To Succeed-Stubbs

Video Transcription

Video Summary

The speaker emphasizes the importance of social media for medical professionals to enhance visibility and connect with patients and colleagues. Facebook remains dominant, but platforms like Instagram and TikTok are growing. Key advice includes maintaining a positive, professional online presence, separating personal and professional accounts, and creating unique, concise content tailored to target audiences. Tools like Google Analytics and Instagram Insights help track effectiveness. The biggest risks involve HIPAA violations, intellectual property, and inappropriate posts. Professionals are encouraged to develop a strategic online brand, use resources to manage content efficiently, and address negative online information to optimize their digital footprint.

Asset Caption

Dr. Allston Stubbs

Keywords

social media for medical professionals

professional online presence

HIPAA compliance

digital brand strategy

content analytics tools