The Business of Medicine: Hospital-Based, Academic, Private Practice – Learning How To Succeed (2021 Annual Meeting)-The Business of Medicine: Hospital-Based, Academic, Private Practice

The Business of Medicine: Hospital-Based, Academic, Private Practice - Learning How To Succeed-Plancher

Video Transcription

Video Summary

The speaker addresses the importance of marketing and consumerism for physicians to increase patient appointments amid declining reimbursements. Emphasizing quality and safety as pillars of care, they urge doctors to lead and demand evidence-based outcomes. They challenge traditional notions of value in healthcare, questioning whose perspective counts—patient, payer, or society. The talk highlights the financial imbalance favoring insurance companies and stresses active physician involvement in shaping healthcare economics. Effective marketing involves clear branding, personalized patient engagement, and understanding patients' needs, wants, and demands to build trust. Utilizing public relations, social media, and authentic storytelling can enhance reputation and patient loyalty. The speaker stresses the need for strategic planning, continuous quality improvement, and operational changes like straightforward communication and considering outpatient surgical centers. Overall, embracing innovative, patient-centered marketing and leadership mindset is essential for physicians to thrive and improve healthcare delivery in a competitive, evolving system.

Asset Caption

Dr. Kevin Plancher

Keywords

physician marketing

patient engagement

healthcare economics

quality and safety

evidence-based outcomes

patient-centered care